2. Clear and sort – you know how tv can add inches to a person’s waistline? Property photography can take off inches! Rooms can look cluttered and meanly-proportioned, with dark corners and distracting colours. Grab some boxes and mark them ‘store’, ‘sell’, ‘charity’ and move everything out of the rooms that doesn’t add positively to their presentation. Clear shelves and floor spaces, take up rugs where necessary, and make surfaces of all kinds look larger by keeping them empty of all but the most attractive accessories.
3. Clean everything until it sparkles – light and reflected shine are the best ways to show off the size of your rooms. Clean rooms present better, look more modern, and smell lovely.
4. Arrange the best time for your photoshoot – make sure the photographer knows what time of daythe sun will be on the front of the house. Think also about evening shots, and when the sun will be on the garden. This may necessitate two separate visits so make sure the photographer has allowed for this. Don’t forget to check the weather forecast too. Most professional photographers will do this anyway, but keep in touch with them to make any last-minute decisions on timing. You don’t want your photographs to show a frosty lawn, or rain cascading down windows.
10. Facilitate your photographer – be his assistant! Plump cushions, move chairs, take away any distracting objects, remove bins and washing. Make sure you can see what he’s photographing so you can anticipate any potential for the room not looking its absolute best. Put lamps on, or turn lights off, to keep the ambient light at the right level. A good photographer will really appreciate your help and your photographs will look so much better as a result.
11. Keep your images seasonal – it’s very telling to see a house advertised in September with daffodils in the garden, or in January with Wisteria in full bloom. Keep your property photography as close as possible to the current season. This often means asking your agent to revisit to refresh your images with new ‘foliage’ shots.. After all, you may not want your viewer to know how long your house has been for sale – and why give them an excuse to make a low offer?
12. Choosing the best – don’t just leave this task to your estate agent. Whilst it’s true that you’re close to your house and an outsider can sometimes give you a better perspective of what will sell it more effectively, it’s still your home – somewhere you have loved and cherished, and after all your hard work in steps 1-11, you deserve to be involved in choosing the final set of images. Choose a variety of different image styles: full-width, feature shots and lifestyle images. We usually use around 15-20 images on Rightmove, and sometimes twice that many in the brochure. Make sure the images you choose reflect the lifestyle a buyer will aspire to, and that really sell your home to them.
So there you have it; 12 steps to making sure your property photography is perfect!
If you’d like any help or advice in making sure your home looks beautiful online, we’d love to be of service. Just call Jack on 01702410711 or drop us an email at [email protected] and we’ll be happy to help.